Throughout my 20-year career, I've worked across beauty, retail, and lifestyle in both the UK and US markets, helping to shape the voice and vision of brands including Sephora, Marks & Spencer, Burberry and Superdrug. As an award-winning content creator and editorial leader, I've built campaigns, content platforms, and brand experiences that people genuinely want to engage with.

Most recently leading Superdrug's award-winning content, creating ideas that connect with customers wherever they are — from print and digital to social, video, CRM, and in-store. Whether it's defining a tone of voice, launching a new platform, or developing integrated campaigns, I combine creativity with commercial thinking to deliver storytelling that drives both brand love and sales.

If you're building a brand, evolving your proposition, or looking for fresh ways to engage your audience, I'd love to help create something people remember.