I develop concepts, write, and produce editorial and commercial photo and video shoots from idea to execution.
With over 20 years of experience, I have built a trusted network of industry professionals who collaborate with me to deliver photoshoots, videos and campaigns from initial concept through to post-production. Drawing on this network, I cast models, influencers and celebrities, and assemble full creative teams including photographers, videographers, art directors, hair and makeup artists, and stylists.
My copywriting experience spans creative writing, taglines, long- and short-form editorial content, product descriptions and naming, campaign messaging and social media copy.
The Edit franchises and features
As Editorial Director of The Edit magazine, I developed a suite of recurring franchise pages that built reader recognition and loyalty, including a first-person column, new product and brand spotlights, and seasonal buying guides. I concept, commission and oversee storytelling across the entire content network, working closely with Superdrug’s marketing and buying teams to translate customer insights into engaging, commercially effective content.
ARCHIVE
